Informational Interviews

[12.05.2005]
The Value of Interlinking
Interview with Anne Heintze, the speaker at the First Kmunetwork Forum in Zurich

Anne Heintze, the CEO of the European Institute for Knowledge and Value Management A.s.b.l., held a talk at the Kmunetwork Forum in Zurich on May 12, 2005 stating that "corporate success doesn’t just come from qualified technical knowledge aligned with a range of high-quality products or services. Instead, it's based on the "right" connections to the "right" decision-makers in the target market."

Long-term sales success is more dependent upon the availability of information, tips from insiders and access to the important group of decision-makers. "In my opinion, companies have to learn to treat people and culture like a precious resource and see them as a corporate value.

The perfect symbiosis between knowledge and value management has only been reached when managers become aware of the fact that it’s people who make knowledge a useful factor. They need a climate of values, in other words the right corporate culture. Knowledge management is much too frequently seen as an issue in information technology (machines and software). Knowledge is worth less without the basic values that channel knowledge.”

Download the interview as a PDF file (German)